Manage Your Law Firm’s Social Media With A Licensed Attorney!
Social media marketing for all your law firm’s needs: clarify your brand message, generate consistent content, and attract the RIGHT clients to your practice on auto pilot.
LET ME GUESS…
Your firm has an Instagram and Facebook account, maybe a LinkedIn page.
There’s no one in charge of monitoring your pages. Every few weeks someone throws up a post, but there’s no consistency, cohesiveness, or set strategy.
Your branding is nonexistent and you struggle to come up with ideas of what to post. You’re not sure how to share in a way that’s cohesive and attracts the right clients.
Maybe you know some law firms are posting on social media and getting great results, but you’re not sure where to start.
You’re probably thinking who has time to create posts for Instagram? I have clients to represent, a firm to run, a team to oversee, and NO time to research social trends.
Now you’re googling “do I need social media for my business?” And you’re thinking, I didn’t know there’s over 5 billion total social media users…..70% of law firms are already using social media as part of their marketing strategy?….35% of those lawyers are able to gain new clients as a result of social media?
What if I’m missing out on new clients??
So What If...
Social media was a helpful tool and not a burden?
Your social media pages ran on a schedule…you didn’t have to create content… figure out how often to post….when to post…or respond to messages and comments all day long.
You were consistently showing up on social media in a meaningful way while staying true to your law firm’s values and objectives.
Your feed was providing value to your target audience to draw in prospective clients and you were establishing yourself as an authority in your practice area along the way.
Social media was an enjoyable experience for you AND your audience? After all, social media is supposed to be fun, right?
Who would you trust to run your firm’s social media?
Ways To Work With Me
One-Time Strategy Session
During your one-hour strategy session we will go through your social media goals and get clear on how you can make the most out of your online presence. Then I will put together a custom strategy giving you a step-by-step roadmap on how to implement your goals. Your strategy will include:
1. How to implement your goals
2. Branding and target audience clarification
3. Content ideas brainstorming
4. IG Highlight & pinned post ideas
5. Existing account audit: bio & name suggestions
6. Q&A Call upon Strategy Completion (30 min)
Price: $1,400
Lead generation
You monthly package will include:
1. Facebook ad management, including ad copy and graphic creation
2. A custom booking calendar with booking confirmation and reminder emails
3. 1 landing page and creation of a lead magnet to attract your ideal clients
4. A personal dashboard to access your leads and appointments
5. Automated text messages to follow-up with new leads immediately
6. Automatic Google review requests to boost your SEO rankings
Price: $1,000 a month
* Client is responsible for providing a website domain name to connect to landing page
* Ad spend not included in monthly package price
Monthly Social Media Management
Social media management services include:
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Daily monitoring of your platforms
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Content planning, creation, & scheduling
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A specified number of monthly posts
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Caption drafting
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Hashtag research
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Engagement: responding to messages & comments, and outbound interactions with your audience to build connections
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Content preview & 1 round of revisions per post
*Packages start at $1,200 a month, plus content strategy & account setup fee
*Requires a 3-month commitment
HOW IT WORKS...
During your strategy call, we’ll go through your goals and figure out which approach is best for you and your firm. Then I’ll design a tailored social media strategy just for you.
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I’ll create engaging content that conveys legal terms to your audience in a simple way and a content calendar that lays out your posts, including captions and hashtags. You will be able to preview and approve your content before it’s published.
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I’ll prepare and schedule your posts ahead of time and manage the day-to-day of your pages so you can focus on your clients. I will also respond to any messages and comments to foster your relationships.
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I’ll review your analytics to see what your clients most connect with so we can grow your reach and attract the right clientele to your business.
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And if you don’t currently have a social media presence, I’ll build your pages from the ground up!
BONUSES...
When you sign up for monthly social media management you’ll receive a social media questionnaire to help us establish your ideal client and brand identity!
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Your setup will include an Instagram highlights “refresh.” If you’re currently using IG highlights I will update your cover photos to emphasize your brand. If you don’t have any I will get you started!
WHY HIRE ME...
I’m an admitted attorney! As someone who practiced law for 4 years I have a personal understanding of the legal system and practice that most social media managers don’t. This perspective can’t be taught.
I’ve practiced both civil and criminal law. My knowledge of both sides not only allows me to understand the legal jargon, but convey it to your audience in a way that’s easy to digest.
I’m organized - one of the many lawyering traits that’s stuck with me. Organization is vital to executing a social media strategy successfully. With one of the busiest day jobs, your law firm needs someone who will deliver your content promptly, keep it organized, and make sure everything stays on schedule.
I’m creative - the piece of the law that was missing for me. The arts were always a big part of my life; I grew up as a dancer and fell in love with having a creative outlet. Social media management has given me a meaningful way to combine my imaginative side with my legal background.
Let’s face it, legalese isn’t the most exciting thing on the internet. It takes creativity and understanding to convey this information in a fun and engaging way.
Turn your social media presence over to someone you can trust!
Dell & Dean, PLLC
"We started using Victoria’s service a few months ago and it has been awesome. The content that has been posted is above our expectations. I’m really glad we found her! We don’t have to worry about our social media because she takes care of it all. Thank you for doing what you do."
SMC Law Firm
"From the very beginning, Victoria’s expertise and dedication to producing top-notch content has been truly outstanding.First and foremost, the quality of the posts created by Victoria is beyond compare. Every single piece of content is beautifully crafted, exuding a sense of sophistication and class that perfectly aligns with the image of my law firm. The attention to detail and the creative approach they take in designing engaging posts is simply remarkable.Not only are the posts aesthetically pleasing, but they also generate remarkable results. Since Victoria took charge of my firm's online presence, I have witnessed a significant increase in organic traffic to our website. The engaging content they produce has successfully captivated our target audience, drawing them to our social media profiles and, ultimately, to our website. This has had a direct and positive impact on our business, leading to an increase in inquiries and potential clients."
"I had such a great experience with Victoria at McMass Media! She came so well prepared for our session, I felt like everything was taken care of and she already knew my brand before we even started the first session. Right off the bat, she came in with suggestions that I was able to easily implement right away, and I immediately started noticing the impact of my audience participation and brand recognition. She created a personalized portfolio for me, which was thorough and really captured my brand identity. She was knowledgable about the latest marketing trends in the industry, the requirements that would help me stand out with SEO, and the Meta algorithms, and walked me through specific steps and gave me the skills to keep up with my account analytics on my own. Just in our first session, I walked away feeling so much more confident about my social media strategy, and like I was in GREAT hands. You can't go wrong working with McMass Media!"
NEXT STEPS...
STEP 1: Click the link below to get started 👇🏻
~ Simplify Your Socials Discovery Call ~
STEP 2: During your free 30-minute discovery call, we’ll get clear on your marketing needs and put together packages that work for your firm
STEP 3: You’ll fill out some onboarding paperwork, give me access to your accounts, and I’ll create your content strategy!